EHG The EHG story


Discover the EHG story and how it all began

Always anticipating changing trends, the Hanoi Elegance Hotel Group including the new Hanoi La Siesta brand are rightly proud of their achievements and influence on Hanoi’s hotel industry. And the team has come a very long way since the hotel family started.

In the early 2000s, Mr Do Van Dan, a hard-working, passionate and ambitious young man imagine running an outstanding hotel in Hanoi where guests would be assured of a memorable and luxurious experience, underpinned by great honest customer service.

Born into a working class family on the outskirts of Hanoi, Mr Dan discovered the hotel industry by accident. Before his hospitality career, his varied jobs included computer engineer and pesticide seller! But he never looked back after landing a receptionist job in a 4 star hotel in Hanoi.  The next few years gave invaluable insight into hotel management, HR, guests’ expectations and customer service.

Taking the plunge in 2006 he opened his first Hanoi Elegance hotel. A small 10 room establishment with just 4 staff (who are still with the company today). At the time, Hanoi’s old quarter hotel industry was a competitive “jungle”. Quality, customer service and putting the guest first were not priorities for most hoteliers.  Many just wanted to make money by any means possible. 

Mr Dan rose above this. Determined that good customer service and high standards would define and differentiate his business, he laid the foundations of Hanoi’s boutique hotel industry. Every single detail was noticed and taken care of, guest satisfaction the top priority. Even though a mini hotel with basic facilities visitors to Hanoi loved it because of the genuinely friendly staff, superb service and the “guest comes first” vision.  Of course those early days were very challenging. Mr Dan had minimal financial capital, limited investment, a very young team of people as well as trying to introduce a new concept into Hanoi’s competitive market. But what he and his staff had was a real passion for hospitality, an open-minded approach and an unfailing determination to succeed. They understood what changes were needed in Hanoi’s hotel industry.  And they led the way. Working 20 hours a day 7 days a week they built the foundations of what would make the Hanoi Elegance brand stand apart from all others. Mr Dan travelled to the main cities in Vietnam as well as neighbouring countries researching into, and comparing, the different hospitality sectors. 

His mantra “attention to detail and customer service” is now deeply ingrained into the thinking of his staff right from day one, and many of them are now experts in hospitality. 

Just 5 months after opening the first hotel, Mr Dan and his team challenged themselves and upscaled to a 20-room hotel. This was the start of great opportunities and rewards. More hotels were opened, the business expanded and a management board appointed to oversee each department and property. In 2013 the group’s first 4 star resort-styled hotel opened in Hoi An. While a year later the Hanoi La Siesta brand was added to the group’s portfolio when Hanoi La Siesta Classic Hotel & Spa opened. 

The phenomenal endeavours by the team led the Hanoi Elegance Group and Hanoi La Siesta Hotel brand to win numerous awards.  Leading hospitality and travel sites including Tripadvisor,, The Lonely Planet etc. give recognition and praise for all areas – customer service, high standards, design, customer satisfaction etc. 

The tourist industry is constantly evolving with visitors to Hanoi increasingly prepared to upgrade their choice of hotel. We aim to be one step ahead, looking for the best ways to enhance and improve service, standards and comfort for all of you, our lovely guests.

The simple 10-room hotel with 4 staff in 2006 has been transformed into one of Vietnam’s leading boutique hotel chains.  Now at the start of 2016 we have a team of 500 enthusiastic and dedicated employees across an eclectic group of properties, restaurants and spas.

Our goal is to consistently give our guests outstanding personal service, sophistication, luxury, and great down-to-earth genuine customer service.
We are committed to:

• Giving a personalised warm and exceptional service
• Creating positive and memorable experiences for each of our guests
• Valuing, respecting and supporting one another
• Caring about and giving back to the local community

Every single member of staff, their dedication, passion and hard work has made the Hanoi Elegance Hotel group one of the most respected in Vietnam. We are consistently at the top of hotel review sites and listings for Hanoi. We have established a reputation for impeccable quality and a 5 star ethos. We invite you to come and experience our unrivalled service.

Our journey continues and so will our story.


Hanoi Elegance 1, Hang Bac Street, Ha Noi Opens 1st May 2006 (Closed)
Hanoi Elegance 2, Ma May Street, Ha Noi Opens 1st Nov 2006 (Closed)
Hanoi Elegance 3, Hang Bong Street, Ha Noi Opens 15th Jan 2007 (Closed)
Hanoi Elegance Ruby, 3 Yen Thai, Ha Noi Opens 8th Oct 2008 (Closed)
Hanoi Elegance Diamond, 32 Lo Su, Ha Noi Opens 15th May 2010
Hanoi Elite, 10 Dao Duy Tu Street, Ha Noi 13th October 2010 (Closed)
Hanoi Elegance Emerald, 18 Lo Su, Ha Noi Opens 1st May 2013
La Siesta Hoian Resort & Spa,  Hoi An old town, Opens 1st August 2013
Hanoi La Siesta Hotel & Spa, 94 Ma May, Opens 13th November 2014
Hanoi La Siesta Trendy Hotel & Spa, 12 Nguyen Quang Bich, opens 1st March 2016
Hanoi La Siesta Central Hotel & Spa, 1B Cau Go Street, Opens 20th September 2017