EHG About us


Elegance Hospitality is a group of hotels which has been very popular among tourist community. Founded in early 2000s, we have developed from our first hotel in Hanoi to the current chain of 6 boutique hotels in Hanoi Old Quarter and 1 outstanding resort in Hoi An Town. Our distinctive collection of properties will redefine the very concept of boutique and luxury hospitality. 

As we strive to be a renowned brand in hospitality, we commit to nurturing and developing our people to be the best in the industry. In addition to the emphasis on creating a desired workplace environment, we put our trust on giving back to society and sharing our success with the community. At Elegance Hospitality Group, our success is not appraised by the number of hotels under our chain, but by the number of lives we touch and inspire along the way.

You can define us by the following key elements:

Elaborateness: Attention to details while hosting your stay is always our priority
Luxury: Every single visit to our hotel will be treated with best facilities and amenities 
Experience: We ensure you the fresh and interesting experience
Generosity: EHG always shows great attitude toward your generosity.    
Amiability: EHG ensures that all honorable guests will receive the gentle treat yet with best possible care 
Navigation: Our mission is to guide you to the true beauty of Vietnam
Courtesy: EHG ensures to conduct the highest level of politeness while serving you
Enthusiasm: EHG team always works hard to ensure the second to none service to every single guest. 

Look forward to hosting your stay at our EHG !


Do Van Dan (Mr.)

Elegance Hospitality Group

The Elegance Hospitality Group (EHG) has come a long way since the original members’ humble beginnings running a 10 room mini hotel in Hanoi’s Old Quarter.

This is a story of how the founding owner Do Van Dan, and his team, aspired to build a highly professional boutique hotel group founded on superb customer service. Through hard work, knowing how to take risks, natural instinct and a sheer love of creating wonderful luxurious memories all expectations were exceeded.

Dan, born into a poor working class family on the outskirts of Hanoi, was financially unable to pursue his dream of becoming an architect. He instead went to teacher training college, funding his studies by working every available hour doing jobs such as a computer engineer, mini-hotel night receptionist and even a pesticide seller. Then fate intervened when he landed a receptionist job in a 4 star hotel in Hanoi. The next few years gave invaluable insight into hotel management, HR, guests’ expectations and customer service. A plan formed in his mind.

Taking the plunge at the end of the 1990s he invested all his savings in a small 10 room mini hotel in Hanoi’s Old Quarter. He ran this with four staff (who are still with him today). At the time, Hanoi’s Old Quarter hotel industry was a competitive “jungle”. Quality, customer service and putting the guest first were not priorities for most hoteliers.  Many just wanted to make money by any means possible. 

Dan rose above this. Good customer service and high standards would define and differentiate his business.  The ethos right from the start was, and continues to be, to focus on every single detail, to care for every guest, to exceed expectations and to build a team of genuinely friendly professional staff with the “guest comes first” vision. 

The early days were very challenging, made harder because of limited financial investment. Plus this very young team was trying hard to introduce a new concept into Hanoi’s competitive hotel market. Their passion, open-minded approach and an unfailing determination to succeed paid off. Working 24/7 EHG’s foundations were laid as the team set a new trend for Hanoi’s boutique hotel industry. 

The team upscaled and started to develop a brand identity in the first decade of 2000, which would differentiate their hotels from others. This was the Elegance brand - the forerunner of today’s La Siesta Brand. 2003-2010 a series of new boutique hotels under the Elegance brand, most named after jewels, were opened. Dan and his team became serious players in Hanoi’s hotel market. 

From 2010, the business went to the next level. Some of the older hotels closed in order to refocus investment on an expanded vision.   In 2013, the group’s first four-star resort-styled hotel opened in Hoi An.   A year later  EHG’s flagship brand - La Siesta - was born.  This signifies a higher level of service offering featuring more luxurious accommodation, restaurants, bars and spas. 

At the end of 2017 the Essence Hoi An hotel & Spa was relaunched as La Siesta Resort & Spa – the group’s first five-start standard resort with 2 pools, 2 restaurants and townhouse villa accommodation with butler service.

EHG’s portfolio diversified to include the Red Bean Restaurant brand and leading spa La Spa, as well as a number of cool hip rooftop bars. Every year influential major travel sites (TripAdvisor,, Agoda etc) bestow numerous honors on EHG, recognizing the business in all areas - customer service, high standards, design and customer satisfaction.

EHG’s goal is to consistently give every guest an outstanding personal service focusing on sophistication, luxury and great memories. Dedication, passion and hard work by this hotel family has made EHG one of today’s most respected boutique hotel groups in Vietnam. With a reputation for impeccable quality and a five-star ethos, we invite you to come and experience our unrivalled service.

Our journey continues and so will our story.


(*) Properties are neither no longer available nor under management of EHG.

At EHG, we offer:

+ Six boutique hotels located in Hanoi Old Quarter & one outstanding resort in Hoian.
+ Seasonal packages offering exceptional value and luxurious extras
+ Great Hotel, Even better staff
+ Fantastic hotel, fantastic value!”
+ Great location, best beds!
+ Outstanding service at a mid-range price!"
+ No request is too large, no detail is too small

EHG’s achievements
The LA SIESTA portfolio of hotels is consistently one of the leading hotel brands, out of many hundreds, in Hanoi and Hoi An.  Numerous global travel websites continually vote LA SIESTA hotels as the most favored properties in both cities.
Some of the major awards and acknowledgements EHG has received from international hotel reviews in Asia and worldwide include:

In 2019, Hanoi La Siesta Hotel & Spa voted the most popular hotel on TripAdvisor 
- No. #1 Hotel in Vietnam
- No. #3 Hotel in Asia
- No. #10 Hotel in the world

In 2018, Hanoi La Siesta Hotel & Spa voted the most popular hotel on TripAdvisor 
- No. #1 Hotel in Vietnam
- No. #3 Hotel in Asia
- No. #4 Hotel in the world

In 2017, Hanoi La Siesta Hotel & Spa voted the most popular hotel on TripAdvisor 
- No. #1 Hotel in Vietnam
- No. #3 Hotel in Asia
- No. #8 Hotel in the world

In 2016, Hanoi La Siesta Hotel & Spa voted the most popular hotel on TripAdvisor
- No. #1 Hotel in Vietnam
- No. #3 Hotel in Asia
- No. #4 Hotel in the world

In 2019, Hanoi La Siesta Trendy Hotel & Spa voted the most popular hotel on TripAdvisor
- No. #4 Hotel in Vietnam

In 2018, Hanoi La Siesta Trendy Hotel & Spa voted the most popular hotel on TripAdvisor
- No. #2 Hotel in Vietnam
- No. #5 Hotel in Asia
- No. #10 Hotel in the world

In 2015, Hanoi La Siesta Diamond Hotel & Spa voted on TripAdvisor
- No. #4 Hotel in Vietnam
- No. #9 Hotel in Asia

La Siesta Hoi An Resort & Spa
The property continues to receive numerous awards from international organizations and is consistently ranked as one of the best hotels in Vietnam and Asia. At present, La Siesta Hoi An Resort & Spa is ranked No. 1 on TripAdvisor for the Da Nang, Hoi An and Quang Nam regions as well as receiving other awards, which include:
- Agoda’s Gold Circle Award 2015
- Real Guest's Award 2015 from
- Insider Select 2015 chosen from Expedia
It is regarded as one of the world’s most favorite hotels o­ffering the best quality of service
In addition, all member hotels of the ELEGANCE HOSPITALITY GROUP have received the TripAdvisor Traveler's Choice Award over consecutive years since 2009.
In 2016, Channel NewsAsia (part of the Singaporean Mediacorp group) selected EHG as the sole representative from Vietnam’s entire hospitality industry. EHG featured in the channel’s ‘The Big Turnaround’ documentary, which was broadcast in 25 countries and territories.
All member hotels of the ELEGANCE HOSPITALITY GROUP have featured in local as well as foreign newspapers and magazines, including Travel & Leisure, CNN, The Australian, Travel Weekly Asia, Business Traveler USA, Escape, Luxury Travel Advisor, Luxury Lifestyle Magazine, TTG Asia, Travel Weekly, VnExpress, VietnamNet, Vietnam Economic Times, The Guide, Travellive, Timeout, Elle Magazine...


Do Van Dan (Mr.)

Elegance Hospitality Group


Our core values reflect what is really important and matters to us as a company and group of individuals. They are the solid foundation and main principles of our company culture. By consistently working hard to maintain our values, we endeavour to preserve what  makes Elegance and Elite Hotels so special - a sincere and deep commitment to each other, our guests whom we serve every day and the communities within which we work and live.


To give personalised, warm and consistently exceptional service
We appreciate the myriad of choices and alternatives our customers have to choose from, and therefore set the bar high for ourselves, to provide the highest quality services and products we possibly can. We constantly challenge ourselves to update and enhance. Innovation, constant training and refurbishment help create an environment whereby our guests and our employees refer to our properties as their home from home.

To value, respect and support each other

We believe that care comes from caring and so provide a level of care for our team members that inspires by example, generates trust, respect, open and honest communication and appreciation.

To create positive, memorable experiences for every guest

We work hard to meet or exceed our customers' expectations on every visit or touch point they have with us. By delighting and satisfying our customers, we ensure the longevity of our business and employment for our team. By serving our customers with very personable, proficient, friendly, competent service, and listening to their needs we create memorable and distinctive experiences as well as loyal, returning guests.

To care about and give back to our local communities

We recognize and appreciate our responsibility to be active participants in our local communities. We believe in trying to also give of our time to community and service organizations. We believe that it is important to give something back and make a difference. In a world of shrinking natural resources, we must endeavour to conserve, reuse and care about those around us.

So all of our hotels make it an ongoing priority to support and contribute positively to a variety of charitable organizations within their respective communities. Recycling efforts continue to be reviewed and improved upon wherever possible.

Our guests, staff, and suppliers have been wonderfully sympathetic to our aims, assisting us with their wholehearted support, and we would like to send a sincere 'thank you' to every one of them. While we believe our collective contributions do make a difference we are not content to sit back, and constantly challenge ourselves to increase our involvement with the global community.  We welcome ideas and input from our customers, staff and suppliers.


Do Van Dan (Mr.)

Elegance Hospitality Group

Our people are our most important asset, because the quality of our guest experience cannot exceed the abilities of our team.  We therefore treat every member of staff extremely well and do our utmost to help them achieve their full potential.

Don’t just take our word for it; click here to hear what our teams say about working for Elegance Hospitality Group


What's in it for you? 

Discover why working with Elegance Hospitality Group is so rewarding
A truly rewarding career - in every sense

Elegance Hospitality Group is one of the most highly respected companies in the Vietnam hospitality industry.  We have an unrivalled reputation for the quality of the services we offer and for the way we look after, develop and reward everyone on our team.  The two things go together – we need to get the very best out of our people to create guest experiences that simply cannot be rivalled.  So if you have a passion for excellence you’ll like it here!

As a privately owned family run company we are not answerable to shareholders who only look at the bottom line.  This gives you greater job security and also means we can afford to treat each other with respect and compassion – like members of our extended family   You’ll be welcomed, supported and made to feel that the company is your “home away from home” - we work hard to have fun, make friends and thrill our guests.

Salaries are competitive and there are a number of bonuses and incentive schemes.  When recruiting we value experience and qualifications but we also employ people who display raw talent, enthusiasm and a willingness to learn.  Career progression opportunities are excellent with exceptional training and development programmes in place to help you swiftly achieve your full potential.  We pride ourselves on our open door policy - you will have access to a manager at any time, even to the Managing Director.  

We will also help you with funding for external professional qualifications. What’s more, your hard work and commitment is regularly recognised with a number of monthly and annual awards.

We actively encourage you to make full use of your language skills to enhance the guest experience and also encourage you to broaden your experience by working at a number of our different properties. We also exceed our corporate social responsibilities and give staff two days paid time each year for charity work.

For all these reasons staff want to stay – our record of staff retention is way above the industry average. If you’d like to hear from members of the team why they find it so rewarding to be part of the Elegance Hospitality Group Family click here.


Learn about the unique philosophy at the heart of our success
Discover an extraordinary company with a unique philosophy

In 10 years we opened 9 hotels with an 10th hotel soon to open. We are proud that over 90% of our staff who joined us in the early 2000s are still with us now and we hope they will continue the journey with us in years to come.


 Every single member of staff, their dedication, passion and hard work has made the Hanoi Elegance boutique hotel chain one of the most respected in Vietnam. We are consistently at the top of hotel review sites and listings for Hanoi. We have established a reputation for impeccable quality and 5 star ethos. We invite you to come and experience our unrivalled service. Our journey continues and so will our story.


Helping you reach your full potential and achieve your personal ambitions
Whatever your job role at Elegance Hospitality Group you will find we provide the training and development you need to progress in your career.

Bringing out the best in our employees

Our Training and Development Plan is second to none.  For a start, what we say we’re going to do, we do. We don’t make empty promises – we want to fulfil your dreams with you, help you achieve your personal goals, the same way you will help us achieve our business goals. The personalised service you see in our hotels starts with the personalised training we provide to our employees. We won’t just provide you with the basics, we will also offer learning opportunities that can be applied in your personal life and which are internationally recognised beyond our own organisation.  We want to bring out the best in you, which is good for us and good for you, too. Encouraging you to develop new skills and to broaden your expertise helps us to motivate our team, so keeping our service to guests at the highest level.


Help you achieve your potential

We have over 20 internally run training courses that occur nearly every day throughout the year. We also have four dedicated trainers in our HR department in Vietnam.  The courses we run are divided into Foundation Skills for Team Members, Foundation Skills for Managers, Technical Skills and Developmental Skills.

Foundation Skills for Team Members

These courses cover the vital areas of great customer service and allow individuals to feel more confident and comfortable doing their day-to-day jobs. We expect all employees to attend these courses. 

Foundation Skills for Managers
We expect all Managers to attend these courses. The courses are based around looking after your team and getting the best from them as a result. 

Technical Skills

These skills are for particular departments or job roles within the Hotels. These include specialist courses for all Front Office employees and the ‘Practical Training Certificate’ for people who want to improve their training skills, a qualification from an external awarding body that is recognised outside Elegance Hospitality Group. 

Developmental Skills

These courses are aimed at people who want to develop within the business but who are not necessarily ready for their next position - they will help you get where you want to go. 

In addition to these internal training courses you may be able to apply for our college sponsorships - we fund qualifications that can be attained at local colleges. 

Wherever you see your future taking you, the skills and competencies you learn at Elegance Hospitality Group will always serve you well. We look forward to working with you and watching you grow.


We set ourselves very high standards and expect to exceed them.  We therefore employ people who have extraordinary dedication, expertise, and above all else enthusiasm for taking care of our guests.

Interested applicants should fill in a Application Form  and send the completed and signed form togerther with cover letter, relevant degrees and certificated to the following address:

Human Resources Department
Add: No: 94 Ma May St, Old Quarter, Hoan Kiem Dist, Hanoi, Vietnam.
Tel   : (+84-4) 39263641 (Hotel) or (+84) 904. 722. 770 (Mobile)


1. Intensive desire to prove yourself.

Regardless of which business sector one specializes in, all business people have the same powerful desire to succeed. After graduating from high school, I myself struggled to earn the money to pay for my college education. A sudden turn of events led me into the tourism industry.  The difficulties I faced in student life motivated me to overcome my hardships.

2. Interested in people around you.

Buying and Selling are the main factors of business. For this very reason, to be successful, you need to pay attention to how to improve the quality of life and satisfy every single need of the customer. Make them feel you understand and care

3. Confidence.

Successful business people have strength and confidence in their every step, word and expression. They have dignity, good clothes and are articulate. They believe in themselves and are confident in who they are.

4. Empathy.

Business does not mean you have a cold heart. You need to balance success with warmth and sincerity. When you really care about what the customer wants and a customer’s situation, you will develop a friendly understanding. Empathy and trust develops which forms a great connection and bond.

5. Focus on the intended target.

In business, you need to set out your goals and present them clearly. You will then know exactly what you are trying to achieve. The goal is a guideline to help you focus and become highly efficient.

6. Persistence - persistence.

Businessmen know how to make a step by step plan to reach their goal. They have the strategies for efficient time management and effective implementation.

7. Enthusiasm even in difficult situations.

You cannot change the past nor control the future. So the best advice is to work hard each day, make the most of the time and live with passion. If you are facing difficulties write down the issues in your way and assess them with a cool head. 9 times out of 10 you will see that the problems are not as complicated as you think and you will find the best way to resolve them.

8. Optimism.

Don’t get caught up in jealousy, anger or negativity. Don’t let pessimism grind you down and divert you from those important goals.

9. People, then money.

Successful business people know how to empathize with people and how to use money sensibly. They know that one has to spend money to make money. They invest wisely in ways that best serve the customer.

10. Invest in knowledge.

Business people have to learn throughout their whole lives. Information and knowledge are never redundant. They never stop learning how to be more successful in business.


Do Van Dan (Mr.)

Elegance Hospitality Group